Business

Florida's back-to-school sales tax holiday runs this weekend

Shoppers prepare to swipe your debit cards.

Florida's sales tax holiday starts Friday at one minute after midnight and lasts through Sunday.

The three-day back-to-school tax holiday eliminates state and local taxes on more than 130 items, including certain clothes, footwear and backpacks costing $75 or less.

Fidelity Investments Transformation Day

Fidelity Investments Transformation Day

Fidelity Investments, one of the world’s largest providers of financial services, today announced that it has committed to be a significant business partner with Alfred I. duPont Middle School as part of the new Read it Forward Jax program, which is designed to help improve reading performance for students in grades K-12.

Carnival Adds More Four & Five-day Cruises Out of Jacksonville

Carnival Adds More Four & Five-day Cruises Out of Jacksonville

Carnival Cruise Lines canceled its seven-day sailings out of Jacksonville this year, opting instead to add more shorter cruises from the Florida port.

According to a Carnival spokesman, the line announced a short series of seven-day cruises on the 2,052-passenger Carnival Fascination, to complement the ship's year-round, four- and five-day cruises from Jacksonville.

Free Museum Visits for Some Credit Card Holders this Weekend

Museum lovers, if you hold a Bank of America credit or debit card: Start your engines.

This Saturday and Sunday, more than 150 of the nation's most prestigious cultural institutions and attractions are offering free admission to BOA cardholders.

Through Museums on Us, Bank of America is helping its customers wind down summer with a cultural adventure. On August 6 and 7, bank cardholders will receive free admission to Museum of Contemporary Art Jacksonville and the Museum of Science and History (MOSH).

The "Museums on Us" program continues on the first weekends of the month through December. Information: museums.bankofamerica.com

TODAY: Harley-Davidson of St. Augustine Organizes Motorcycle Ride Preceding Toby Keith Concert

TODAY: Harley-Davidson of St. Augustine Organizes Motorcycle Ride Preceding Toby Keith Concert

The St. Augustine Amphitheatre and Harley-Davidson of St. Augustine will be hosting a pre-show motorcycle ride from the Harley-Davidson of St. Augustine dealership to St. Augustine Amphitheatre today, Thursday July 21st, prior to the Toby Keith concert.

Harley-Davidson of St. Augustine Organizes Motorcycle Ride Preceding Toby Keith Concert

Harley-Davidson of St. Augustine Organizes Motorcycle Ride Preceding Toby Keith Concert

The St. Augustine Amphitheatre and Harley-Davidson of St. Augustine will be hosting a pre-show motorcycle ride from the Harley-Davidson of St. Augustine dealership to St. Augustine Amphitheatre on Thursday July 21st, prior to the Toby Keith concert.

Two-Tier Gas Pricing Catching Customers Unaware

Two-Tier Gas Pricing Catching Customers Unaware

JACKSONVILLE, Fla. -- What gas customers see advertised may not be the price they pay at the pump.

It's because of something gas inspection experts call two-tier pricing.

In response to many questions from viewers about the different pricing, First Coast News asked why, if it's legal and what you can do about it.

Gas stations using two-tier pricing advertise one price for cash (or company-specific credit cards, such as Shell or Chevron), but display another price at the pump for credit cards.

"They just pull up to the pump to get their gas and then realize, 'Oh, they charged me more than what that sign said,'" explained Roberta Lawson, a supervisor for petroleum inspection in North Florida.

The practice is popular in South Florida but it's becoming more common on the First Coast, according to Lawson.

The reason stations do it may be because of steep vendor credit card fees.